Straaal is derived from the Dutch word for "ray", a word with two meanings: "light beam" and the verb “to shine, be radiant". This is exactly what Straaal Design wants to express in everything it creates and offers: a design that radiates how you experience life and want to share your inner person with the outside world. Creations in which elegance and the art of living find each other spontaneously and sleek, organic forms merge into an exceptional whole. Expressive jewelry and exclusive designer lamps, in the shapes and colors that suit your personality and guarantee a unique look, every time.
SZIVEM [see-vehm] is Hungarian for "My Heart". All feelings with which the heart is associated are contained in this one, beautiful word. The necklace itself shapes that sensitivity and in this way also becomes a symbol of connectedness. The Szívem Necklace is available in two versions: 925 Sterling Silver and 14k or 18k Gold. Dimensions: 100 mm wide, 84 mm high.
The southern Dutch designer, Joachim Siegelman (*1984), grew up as the son of two artists in a family of seven where everything was dominated by Art. As he got older, the desire to discover the outside world grew in him. The busy, often chaotic family life gave way to the search for an independent existence in which he would gradually develop a completely different view of art: to give expression to the magical beauty of forms. With Straaal, he introduces a design concept that is distinguished by the inventive approach of esthetics. A concept that he himself experiences as an enrichment, that he likes to share with interested parties and like-minded people. He is currently based out of Leipzig, (Germany) where he lives and works.